Content Creation: You Don’t Need More Ingredients—You Need a Better Recipe (with Bryan Fittin)
A few years ago, I had a conversation with a business owner who was absolutely drowning in content.
They were publishing blog posts, cranking out videos, firing off emails, and still wondering why nothing was landing.
I asked them one question:
"Do you know who you’re trying to connect with—or are you just trying to keep up?"
They looked at me like I’d just read their mind.
I thought about that moment a lot while talking with Bryan Fittin, founder of Go Rogue Studio, on this week’s episode of the TrustBuilt Podcast.
Bryan isn’t just a content guy. He’s a clarity guy.
He helps people get off the content-for-content’s-sake hamster wheel and start building something that actually connects—with clients, customers, and teams.
The Gumbo Lesson
Somewhere around the 18-minute mark, Bryan compared content strategy to making gumbo.
And y’all, I’m from the South. So now we’re speaking my love language.
He said something like:
“You don’t need more ingredients. You need to get more out of what you already have.”
Let that simmer for a second.
How often do we throw new tools, new hires, or new content at a business challenge…
When what we need is to slow down and build a better system for using what we already have.
Bryan sees this behavior with video content and social media content.
I see it with business owners who are stuck in the day-to-day grind.
The solution isn’t always to add something new.
Sometimes, it’s about unlocking the value that’s already sitting on your shelf.
What Bryan Gets Right About Content (and Leadership)
Bryan and the Go Rogue team work closely with business owners and brands to create trust-driven content with structure, empathy, and longevity.
But what really stood out to me in this episode was how he talks about reclaiming your time.
Not by doing less, but by doing what only you can do—and systemizing the rest.
That shows up in:
How you hire
How you train your team
How you lead on camera (and off it)
And especially how you show up for your audience
If you’re constantly scrambling to keep up with content, maybe the real issue isn’t your output; it’s your lack of a framework to repurpose and scale what you already have.
From Trust on Camera to Trust in Your Team
Bryan also dives into how content can serve internal goals—onboarding, training, communicating culture, and documenting the heartbeat of your brand.
That’s what we’re all about at TrustBuilt.
Helping owners go from bottleneck to builder. From doer to leader of doers.
When Bryan said, “We’re not here to serve the camera—we’re here to serve the person on the other side of it,” I felt that.
Because the same is true of leadership.
It’s not about being impressive.
It’s about being intentional—so your team, your customers, and your business can trust you.
Listen to the Full Conversation
If you’re tired of chasing the next content idea or the next “fix” in your business, this episode is your sign to pause and ask:
What do I already have that I’m not getting enough out of?
Watch on YouTube:
Stop Chasing Content. Start Building a Brand That Connects
Want to Build a Business That Works Even When You’re Not in the Room?
Let’s talk.
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