The 4 C’s of Trust: How Stacie Jacob Builds Brands That Last
Some people think trust is a feeling.
But when you talk to Stacie Jacob of Solterra Strategies, you start to realize—it’s actually a system.
A system built on clarity, connection, commitment, and consistency.
That’s what we explored on this episode of the TrustBuilt Podcast, where Stacie—a powerhouse strategist behind some of California’s most iconic wine country brands—walked us through how she builds loyalty, alignment, and long-term success.
From her small-town Nebraska roots to the hills of Paso Robles, her story is a masterclass in what it looks like to lead with trust as both your strategy and your superpower.
The Midwest Work Ethic, the Paso Robles Soul
Stacie didn’t fall into her role. She earned it—through storytelling, strategy, and a deep understanding of human nature. She brings a rural work ethic into the world of big brands, and what you get is a leader who doesn’t just preach authenticity… she lives it.
She knows how to help a client cut through the noise. She knows how to manage transitions without losing her team’s trust. And she’s figured out how to turn brand voice into brand legacy—one conversation at a time.
How Trust Drives Long-Term Growth
One of the most powerful moments in our conversation came when she broke down the four C’s of trust—a framework I’ll be quoting for a long time:
Clarity, Commitment, Connection, and Consistency.
When those four show up, trust follows. When they’re missing?
You start seeing missed deadlines, broken relationships, and an erosion of the very culture you’re trying to build.
What I love about Stacie’s approach is that it’s not pie-in-the-sky. It’s doable.
She’s not just talking about values—she’s modeling them. Every day. In her business, with her team, and with her clients.
Trust in Times of Transition
We also talked about the messier side of leadership—what happens when ownership changes, teams feel uncertainty, or you’re trying to bridge the gap between vision and reality.
Stacie doesn’t shy away from the hard stuff. She leans in.
Whether it’s coaching a client through a rebrand, managing fear during change, or building culture from scratch, she reminds us that trust isn’t built in big moments. It’s built in how you show up, every day, in the small ones.
Want to Build a Brand (and a Team) That Lasts?
If you’re a founder, team leader, or legacy business owner trying to figure out how to build trust into your operations—not just your marketing—this episode will light the path.
Listen on YouTube now:
The 4 C’s of Trust – with Stacie Jacob
Let’s Make Your Team Your Superpower
I help business owners build systems of trust, not just stories about it. If you’re tired of being the bottleneck and ready to create a business that leads itself…
Book a strategy call with me
And don’t forget to like, follow, and subscribe to the TrustBuilt Podcast wherever you listen.
