From Cattle to Clarity: What Entrepreneurs Can Learn from the Founder of Plainview Beef
Have you ever talked to someone and thought, “Now there’s a guy who gets it”? That was my exact thought after sitting down with Gabe Orr, founder of Plainview Beef, for Episode 17 of the TrustBuilt Podcast.
I’ve been around the block—and the butcher counter. Back in the day, I ran a meat market, so talking about high-quality beef and business strategy in the same breath? That’s my kind of conversation.
But Gabe’s story goes way deeper than cattle. It’s a masterclass in building a business from scratch using clarity, character, and good old-fashioned trust.
From Overseas Missions to Kansas Soil
Before launching Plainview, Gabe spent nearly two decades overseas, serving in ministry, starting businesses, and raising his family. When he and his wife returned to the U.S., they knew they wanted to build something meaningful, something rooted in legacy, but modern in execution.
Instead of falling back into the same old cattle-raising methods, Gabe brought a fresh perspective. He took what he learned in finance, business development, and international entrepreneurship and applied it to something as traditional as beef.
“In Plain View” Isn’t Just a Name—It’s a Way of Life
What makes Plainview different?
Transparency.
Gabe’s entire model is built on the idea that consumers should know exactly what they’re eating and how it was raised. For Plainview, that means no antibiotics, GMOs, synthetic hormones, or feedlots. Just healthy animals raised with integrity on a regenerative farm.
But this isn’t just about the food. It’s about building a brand people can trust. And that starts with operations that are consistent, values-driven, and, above all else, scalable.
Entrepreneurial Lessons You Can Take to the Bank
Here’s what Gabe’s story drives home for every business owner who’s feeling stretched thin or stuck in the day-to-day:
1. Build Systems for the Business You Want, Not the One You’re Stuck In
Gabe’s model is designed from the ground up to scale, from five head of cattle to 10,000. How? With replicable processes, strong team infrastructure, and a clear vision. If you don’t know what scale looks like for you, you’re already behind.
2. Transparency Builds Trust. Trust Builds Teams.
Everything Plainview does—from cattle tracking with e-collars to the way they grow feed—is done in full view of customers, team members, and partners. That level of clarity fosters alignment and confidence within the business and beyond.
If you’re hiding behind vague processes or shifting priorities, your team can feel it. So can your clients.
3. You Can’t Scale Without Letting Go
Gabe doesn’t try to do everything himself. He leans on his uncle’s decades of experience, his wife’s background as a pro athlete, and a team of business-savvy collaborators. That’s the kind of trust-driven leadership we coach our clients toward every day.
Delegation isn’t a sign of weakness—it’s the first step toward sustainable growth.
4. Your Operations Are Only as Strong as Your Vision
You could have the best product or service in the world, but without a strategic plan, it’s hard to build momentum. Gabe’s team knew what success looked like and mapped backward from there—financially, operationally, and nutritionally.
Want to grow faster? Start planning like you’re already 10X bigger. You all don’t get it twisted now; planning like you are 10 times bigger and spending like you are 10 times bigger are very different mindsets.
Why This Matters for Your Business
Whether you’re running a cattle ranch or a coaching firm, the principles are the same. If you want a business that doesn’t fall apart the moment you take a vacation, you need:
Clear, repeatable systems
A team that’s empowered to lead
A brand and business that live your values
A roadmap for scale that doesn’t depend on your heroic effort every day
If that feels out of reach, it’s not. You just haven’t built the right structure yet.
🎧 Tune In: TrustBuilt Podcast – Episode 17 with Gabe Orr
You’ll hear:
Why regenerative farming is a metaphor for good leadership
How tech and tradition can coexist in a business model
What it means to lead with clarity, consistency, and character
How to start thinking 10X even if you’re just starting out
📞 Want Help Building a Business That Runs Without You?
If Gabe’s story hit home—if you’re stuck in the weeds, unsure how to scale, or tired of being your company’s only safety net—let’s talk. I offer a free 20-minute strategy call for business owners who are ready to build a trust-driven operation that thrives without them.
You don’t need to grind harder. You need a smarter way forward.
Let’s build a business you can be proud of—even when you’re not the one running the show.
