You Don’t Have a Sales Problem—You Have a Clarity Problem: Why Business Owners Get Stuck and What to Do About It
Most of the business owners I meet aren’t short on hustle.
They’re making sales. They’ve got great products. They've put in the hours.
But something still isn’t working—and they can’t quite put their finger on it.
That’s where clarity comes in.
In Episode 15 of the TrustBuilt Podcast, I sat down with Brad Alexander—a former pastor turned marketing strategist—to talk about why so many business owners get stuck trying to solve the wrong problems. We dug deep into the overlap between ministry and business, the hidden power of character, and why getting clear is the most underrated growth strategy in your toolbox.
From the Pulpit to the Playbook
Brad’s story is a powerful one. He transitioned from full-time ministry into marketing and quickly realized something: the same core values that make a great pastor—empathy, clarity, consistency—are the ones that make a great business owner.
But here's the kicker: Brad also learned the hard way that most marketing efforts fail because they’re built on confusion. Businesses pour money into tactics like SEO, ads, and video without ever diagnosing the real issue.
“Most marketers sell you medicine without diagnosing the illness,” he said.
Just let that sink in for a minute.
Tools Without Strategy = Wasted Money
Brad created what he calls the Clarity First Diagnostic—a process designed to help business owners identify exactly where the leaks are in their sales and marketing funnel. In our conversation, he breaks down:
Why your real bottleneck might be communication, not conversion.
How to tell if you’re fishing, farming, or hunting in your marketing—and why it matters.
Why people think they have sales problems when they don’t have a system that makes sense.
And spoiler alert: fixing the sales problem often starts with defining your core values, messaging, and team dynamics.
As someone who coaches business owners on building trust-driven teams and systems, this hit home for me. Brad and I both believe that business success is more than just strategy—it’s about how you show up.
We got real about the sleepless nights, the temptation to cut corners, and what to do when shady clients cross your path. If you've ever wondered how to hold your values while still growing your business, this episode is for you.
Clarity > Complexity
Building a business that runs without you starts by getting clear on how it runs with you. This episode is your permission slip to slow down, step back, and ask better questions—before you throw money at the next marketing trend.
🎧 Tune in to Episode 15: “Clarity vs. Confusion in Sales & Marketing”
👉 Watch or Listen Now
🔗 Learn more about Brad’s work at ClarityAlwaysWins.com
Need help stepping out of the daily grind?
Book a free discovery call and let’s talk about building a business that doesn’t depend on you to survive.
